Basically, no one dresses like they care what they look like anymore, right? That’s why American innovation went from producing affordable technology that worked and stood the test of time to producing sweatpants that make it look like you are also wearing jeans.
To me, this is the great crime of Victoria’s Secret PINK. Other than the fact that they make cute sweatpants that everyone thinks they can wear even if they obviously can’t, the idea of providing cheap, quality panties to women in need everywhere, should be a celebrated cause. Unfortunately for PINK, you are not, in this day and age, allowed to make cute underwear. Because someone might see that cute underwear and think that they are allowed to rape you. Or something.
It all started last Monday, when FORCE: Upsetting Rape Culture borrowed the company’s trademark image to promote the satirical website pinklovesconsent.com. The site spoofs Victoria’s Secret “PINK” (an official line marketed at college and highschool students) as a way to promote consent and fight rape. Consent is a verbal agreement about how and when people are comfortable having sex. The fake site sports panties reading consent slogans, such as “Ask First” or “No means No.” On the “Then and Now” page, the parody says “Then we loves styles that were all about rape culture. Now we love styles that are all about consent. Catch changes hitting stores this holiday season!”
In addition to merely ranting around and stealing people’s trademarks as though they have no regard for intellectual property – apparently, the basics of which are not taught in modern gender studies programs – FORCE also manufactured prank panties which they placed in PINK stores around the country.
Now, okay. The sentiment against hypersexualization is not without merit. Kids buy these undies, and it’s no secret that PINK creates an environment that markets to a demographic that would be too young to want to shop at the regular Victoria’s Secret. But that’s pretty much where the serious ends and the hilarity begins. After all, in order to actually be able to wear the panties they sell in PINK, you have to buy them, which means you have to make the conscious decision to go into a PINK store, pick up a pair of panties that makes a dirty Christmas pun, spend $10, wash them and wear them. It’s not like these panties just jump off the racks and crawl up the crotches of any young, attractive female that happens by (though that would be an awesome marketing campaign).
And beyond that, wouldn’t someone actually have to remove a good majority of their clothing in order to expose their naughty message to the general public? I mean, if you’re running around in panties that say “Unwrap Me” in a public location, you probably have bigger problems than whatever you just spent on your panties. Like an addiction to meth.
I suspect the intention was to get PINK to sign on to their campaign, but to do that, you have to be a target demographic PINK wants to court, and while it’s clear a certain market would definitely go in for some rape prevention panties, something tells me they’d be more likely to buy them made out of Earth-friendly materials at the university organic co-op.